MINI gets its marketing on for new Cabrio

[jamz]

Filed under: Detroit Auto Show, Convertibles, Marketing/Advertising, MINI

Click above for gallery of upcoming MINI Cabrio marketing materials

Now that the 2009 Mini Cabrio has been unleashed onto the interwebs, expect to witness a full-court advertising press as the automaker tries to keep up the positive momentum in sales over last year. MINI has always had clever ads for its retro hatches, and that trend will continue with the latest 2009 Cabrio, which is officially set to debut at the Detroit Auto Show next month. Previous marketing attempts have humorously suggested that it's never a good idea to lower the top, and a similar theme is being used again, except in a much more eye-catching manner. Seriously, how disturbing is the ice-covered guy? That's the stuff of nightmares.

Besides print materials, some screen captures of upcoming UK commercials indicate that lowering the soft top is never permissible, even in the face of freezing temperatures, monumental rain puddles or, um, the occasional Ninja attack. Take a look for yourself in the gallery below.

Gallery: 2009 MINI Cabrio marketing materials


[Source: MINI Forum]MINI gets its marketing on for new Cabrio originally appeared on Autoblog on Wed, 03 Dec 2008 15:28:00 EST. Please see our terms for use of feeds.


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