Execs say Buick to get more "bold", "dramatic"

[jamz]

Filed under: Concept Cars, Detroit Auto Show, Sedans/Saloons, Buick, GM


Through the success of the Enclave, Buick has discovered that nicely designed, well-built, high content vehicles sell. Being the first Buick in a long time to log advance orders, GM thinks it might be onto something with the Enclave formula. That recipe consists of bolder styling than past Buicks, with cues coming from the Velite and Riviera show cars. Avoiding retro, forthcoming Buicks promise to amp up the curbside drama with unabashed curves, and a lot of chrome. The Enclave has an interior that was obviously fussed over, too. If Buick can turn out a car using the same discipline that guided the successful Enclave launch, it should be exciting to watch the brand reinflate. Both the Riviera and Velite concepts have striking, tight designs that are nothing like the blobby, amorphous Buicks of the recent past. The Lucerne is a stylistic step in the right direction, and with a new LaCrosse due soon, we might start to see the return of stylish GM sedans that people clamor to buy. We'll get some indication soon, when we see what Buick brings to Detroit.

Follow the jump to see the Velite's unveiling at the 2004 New York Auto Show.

[Source: AutoObserver]Continue reading Execs say Buick to get more "bold", "dramatic"

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