Cadillac says Escalade hybrid stickers easily removed by dealers

[jamz]

Filed under: Hybrids/Alternative, SUVs, Green, Cadillac


Cadillac recently provided some Detroit-area media an opportunity to drive the new Cadillac Escalade hybrid. From a driving perspective the Escalade is indistinguishable from the Tahoe and Yukon hybrids, which should come as no surprise since it is mechanically identical. That's not necessarily a bad thing, as these big SUVs are the most fuel-efficient of their type. One area where we had hoped to see a difference, however, was in the hybrid signage. When the Tahoe and Yukon launched, their flanks were emblazoned with huge hybrid stickers. They've apparently done little to stimulate sales. Unfortunately, the Escalades on hand for the drive were similarly marked, though the lettering was a bit more subdued. Nonetheless, we asked Cadillac officials, "Will it be possible for customers to order a hybrid without the rocker panel and window graphics?" The response was that all hybrids would be shipped from the factory with the decals. However, at customer request, the dealers can easily remove the lettering with a heat gun. We also learned that some states actually prohibit any stickers on the glass, so vehicles shipped to those states will go without the windshield and tailgate decals from the factory. Even without the sticker package, the Escalade still has prominent hybrid badges on the fender vents, the C-pillar and tailgate, so no one is likely to miss what it is.
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