GM breaking up with Big Oil in new commercial

[jamz]

Filed under: Hybrids/Alternative, Green, Marketing/Advertising, Chevrolet, GM


General Motors is apparently serious about it's green push and will be launching a new commercial later this month to show off its environmental intentions. The spot, created by McCann-Erickson, is GM's televised Dear John letter to Big Oil that begins by saying, "We've had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other."

That spot will be bolstered by a Chevrolet green campaign and sponsorship during the Olympics that highlights GM's coming enviro-friendly tech. While the commercial is more than a little cheeky and unrealistic, when a major automaker even pretends to say goodbye to Big Oil, on national television no less, you know that things could truly be moving on.

[Source: Automotive News, sub req'd]
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