FastLane launches "The Case for GM" video series

[jamz]

Filed under: Videos, GM


GM began to counter the rumor and rabble with its Facts and Fiction site. Now they've gone a step further and introduced a video series called The Case for GM. The introduction video is by Christopher Barger, director of global communications technology, telling us that the series is meant to address your questions, and letting us know that the series will provide answers and insight from a large number of GM "team" members.

The second vid is from top guy Rick Wagoner, answering the question "What do you say to those with concerns about GM's future?" Let us be clear that we applaud the effort GM is making to speak to the public. Nevertheless, this video highlights the problem: Wagoner doesn't say anything. At least, nothing we didn't already know. He talks about growth in emerging markets, and hybrids are out, and GM is excited about the Volt and the "electrification of the vehicle," and how GM's design team is showing its reignited passion for cars and trucks. Yeah, so...

This also highlights the difficulty with the idea itself: how much can GM say? They can't talk about future product, they can't give away their technology R&D, they can't commit to revealing anything we don't already know. It would almost be better if they just took the day's latest bad news and said "This story isn't accurate, and this is why...," giving us any examples they could. What we would love to see is if they did a series of videos that took cars in GM's lineup and compared them side-by-side with competitor cars and showed us "This is why the GM product is as good or better."

But we realize that would be a bit unfair. Not even Toyota or Honda is going to do that. But GM says that they want this to be a dialogue, so Autoblog readers, why don't you let GM know what you really want to know -- keep it constructive, remember! -- and maybe you'll get some of your questions answered. We have little doubt that GM can win -- but we would rather see more concrete answers on the showroom floor.

[Source: GM Fast Lane Blog]

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