GM letting workers hand out employee pricing

[jamz]

Filed under: Car Buying, Marketing/Advertising, GM


General Motors ended its Employee Discount for Everyone bonanza at the beginning of October, but it shouldn't be too hard to get a GM vehicle for the price employees pay thanks to a new initiative meant to goose the automaker's sales during this downturn. As it's done a few times in the past, GM is allowing each of its workers to bestow the gift of employee pricing to two additional persons of their choice. With sales painfully low, this move should come as a surprise to no one. Plus, these tactics work, to a degree, as the General's sales figures were actually a few percentage points better than its rivals during September when the Employee Discount for Everyone promotion was in full effect. With that in mind, you can still get a good deal on a GM vehicle just by asking around.

[Source: The Detroit News]

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