GM sends HUMMER sales prospectus to suitors

[jamz]

Filed under: SUVs, GM, HUMMER, Earnings/Financials


General Motors is moving full steam ahead on its hopeful sale of HUMMER, moving to make a decision on the SUV marque "as quickly as practical." Shortly after appointing Jim Taylor to the head of the brand, the automaker has contacted interested parties with a full sales prospectus. By now, you're surely aware that sales of the gargantuan 'utes are very slow, posting declines of over 50-percent so far this year. No surprise then that the General would be anxious to get the former military-spec brand off its books. Though GM claims it is not necessarily committed to selling the marque, we're not so sure they have many other options. An entire revamp of the HUMMER line would use up precious resources that would surely be better spent on more fuel efficient, forward thinking products like the Chevy Volt, Cruze and Orlando. In any case, look for an announcement regarding the brand's future in short order. Thanks for the tip, Mike!

[Source: The Wall Street Journal]

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