GM wants gay community to drive Equinox fuel cell vehicle

[jamz]

Filed under: Green, GM


When automakers reach out to the lesbian, gay, bisexual and transgender (LBGT) community, there's always a risk involved. Just ask Ford, which had to deal with the American Family Association's boycott just for advertising in gay-centric publications. General Motors apparently doesn't care what associations like the AFA think and is reaching out to the LBGT community for its Project Driveway program that places a hydrogen fuel cell-powered Chevy Equinox in the garages of ordinary people for three month-long test drives. Travis Parman, who GayWheels.com cites as the automaker's media relations manager for the LBGT community, says "Our goal is to get Equinox Fuel Cell test drivers that are as diverse as America. And since the LGBT community tends to have a lot of early adopters, we wanted to reach out and encourage LGBT residents to apply." GM is looking for people who live in specific zip codes in New York, Washington D.C. and Southern California to apply. We're not sure if being anything but heterosexual will help your cause, but at least GM is saying it wouldn't hurt.

[Source: GayWheels.com]
Read | Permalink | Email this | Comments


More...